Unagi no Okamura

CI/VI Design, Art Direction / Design

2011-

New CI/VI Design for an eel-grilled restaurant in Chigasaki, Japan. The icon is designed in the motif of a Hyottoko, a legendary Japanese character who is blowing fire with a bamboo pipe. In some parts of northeastern Japan, hyottoko is regarded as the god of fire.

Producer: Emiko Oki
Design: Chihiro Konno