Terminal 3
Narita International Airport
Concept Development / Wayfindings Design / Art Direction / Website Design
Web
terminal3.jp
Movie
https://vimeo.com/124219396
Architecture: NIKKEN SEKKEI LTD
Design Agency: PARTY
Furniture: MUJI
2016
BACKGROUND
Narita International Airport Terminal 3 opened in 2015 exclusively for LCC (low-cost carriers). This collaboration led by NIKKEN SEKKEI, Ryohin Keikaku (MUJI), and PARTY, took over three years to complete.
NIKKEN SEKKEI first approached PARTY with the wish “to create a new architecture with signage planning in mind at the initial stage of development.”
Conventionally, signage planning starts after the completion of architectural design, which means spatial limitations. By considering the signage from the very beginning and aiming towards creating “an ideal airport experience for users,” we were able to reflect the overall concept in all details of the space.
On the other hand, Terminal 3 being exclusively for LCC (low-cost carriers), the budget is half of that of usual terminals. Other limitations included the distance between Terminal 3 and the nearest terminal, Terminal 2, being 600 meters, and the walking distance between the terminal entrance to boarding gates being approximately 800 meters. Our task was to transform these obstacles into refreshing experiences.
IDEA
More than 2 into 1: Our goal was to consolidate two or more functionalities into one in pursuit of economic reasonability.
The budget for constructing this terminal was approximately half of usual, making it impossible to install the typical moving walkways or illuminated signs. Instead, to offer an exciting walking experience that is easy on the feet, we implemented running tracks used for track and field.
The blue running tracks leading to departure gates signify “departure,” the color of the sky, and the uplifting feeling of traveling somewhere. The earth red running tracks guiding passengers towards the terminal exit represent “arrival” and the sense of relief when people finally land in Japan after a journey.For the tracks, we used rubber chips used on track-and-field tracks to actualize authenticity and invoke people’s desire to walk. We also placed vending machines and water fountains near benches along the tracks for people who might need to take a break midway.
At international airports filled with heavy traffic and rushing passengers, instantaneous access to information is crucial. To keep consistency with Terminals 1 and 2, drastic changes to the fonts and pictograms used on signage proved difficult. However, we made efforts to heighten visibility, such as painting pictograms on the tracks and displaying large ones on the walls. The font implemented by subways and airports globally was selected for its basic but clearly legible form. With methods such as these, we paid careful attention to making sure the passengers could navigate the space in a fun and easy way.
As an alternative to costly illuminated hanging signboards, we created large signs by securing tarpaulin sheets that are used as screens at construction sites and stadiums. This material complimented the track-filled space, and alleviated expenses and labor in terms of implementation and maintenance.
Terminal 3 was a collective effort led by NIKKEN SEKKEI, Ryohin Keikaku, and PARTY. NIKKEN SEKKEI planned the construction of the space, and PARTY took charge of the design. NIKKEN SEKKEI involved PARTY at the initial stage to develop the concept, ideas for the space and signage planning together. Ryohin Kikaku provided MUJI furniture including the sofas as well as the tables and chairs at the food court.
The minimalistic characteristic of this low-cost carrier terminal matched with MUJI’s concept, and the furniture was specially produced for Terminal 3.Airports are where travelers first land and come in contact with Japan. By offering furniture by Japan’s renowned brand, we also contribute to the promotion of “Cool Japan.”
Results
Terminal 3 opened its doors on April 8, 2015. This never-before-seen space attracted attention from around the world, welcoming over 6 million people in its first year of operations, and continues to earn rave reviews.Japanese and overseas visitors alike now treat Terminal 3 as a “must-see spot” in Japan, with even users of Terminals 1 and 2 walking on the tracks and enjoying Terminal 3.It would be our honor if this terminal is frequently used and forever loved by economical and savvy travelers. When the time arrives for 2020 Olympics in Tokyo, we look forward to seeing people from all around the world having fun walking on the blue tracks.
MEDIA
BBC / CNN / NTV "NEWS ZERO" / The Huffington Post / Monocle / JDN / Yahoo! News (Japan) / GQ JAPAN Online / PRESIDENT Online / Mynavi News etc.
AWARD
GOOD DESIGN AWARD 2015 - Gold&Best 100 / D&AD 2016 - Design (Spatial&Experiential Design / Design for Public Spaces) - Wood Pencil / The One Show 2016 - Design (Consumer: Environmental / Immersive Design / Wayfinding) - Gold Pencil / Cannes Lions 2016 - Design (Brand Environment&Experience Design: Wayfinding&Signage) - Gold / The Spikes Asia 2016 - Design (INSTALLATION & ENVIRONMENT) - Gold
Credits (PARTY)Creative Director : Naoki Ito
Designer : Chihiro Konno
Account Director : Hironori Onozaki
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Photographer : Kenta Hasegawa
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website
terminal3.jp
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movie
https://vimeo.com/124219396