Marshmallow Day
Mr. Children
Music Video / Stop Motion Animation / Art Direction
Director: Masashi Kawamura + Kazuaki Seki + Kei Takahashi
Art Director: Chihiro Konno
Agency: PARTY
Production Company : AOI Pro., SEP
2013
Music video for the Japanese pop band, Mr.Children.
This love song is about a man hoping that his love won’t disappear like the “taste of chewing gum.” In order to visualize his emotions, we decided to create an animation only out of various types of gum. We lined up colorful gum balls and chewing gum pieces to make a stop-motion animation, and blew bubble gum in sync with the music. More than 10000 gum balls and over 630 meters of gum were used in the making of this video.
Agency: PARTY
Director：Masashi Kawamura + Kazuaki Seki + Kei Takahashi
Art Director + Designer：Chihiro Konno
Director of Photography : Takayuki Shida
Editor: Seiji Kofune
Executive Producer: Yasuhito Nakae
Producer : Hisaya Katoh, Takashi Shirayama
Production Company : AOI Pro., SEP
Client: Toys Factory, Oorong-Sha